Lead rotation simply put, is the divvying up of incoming leads to users typically on a sales team.For example; a marketing team will generate leads, and eventually those leads will be worked by a sales representative.
Lead routing or automated lead assignment is the process of automatically assigning leads across a team (like a sales team or agency success team.) Businesses that are growing and have larger teams will require a more advanced lead routing to achieve the goal of getting the lead to the right person at the right time.
An automated lead distribution model is the method that leads are being automatically assigned to users. These can vary from fair distribution models such as round robin to performance based models such as weighted rotations. Choosing the right distribution model can help improve sales conversion rates quickly.
HubSpot is one of the most powerful and widely used sales CRM tools. This is because of the wide variety of features available in the tool and its hundreds of powerful integrations that you can connect and supercharge your CRM.
HubSpot lead status is a default property within HubSpot's CRM. It is designed to organize leads and prospects to ultimately keep pushing them through the sales cycle. Typically this property is used when the lifecycle stage of the contact is Sales Qualified Lead or SQL.
Your marketing & sales strategy are fundamental factors to your company’s success. You have to keep an eye on your sales team's performance to improve the efficiency of your sales operations and drive more revenue.
If you use HubSpot to manage your whole marketing process, you need to integrate automated lead distribution into your process. Chances are that you or someone from your sales team is dedicated to distributing leads among the reps, or you have integrated basic automation
In this article, we’ll talk about the 5 top methods that companies use to distribute leads to their sales team. In the end, we’ll talk about how to implement these methods in your sales strategy in HubSpot.
